About BTS

Our Soul

BTS is a global professional services firm headquartered in Stockholm, Sweden, with some 600 professionals in 32 offices located on six continents. We focus on the people side of strategy working with leaders at all levels to help them make better decisions, convert those decisions to actions and deliver results.

At our core, we believe people learn best by doing. For over 30 years, we've been designing fun, powerful experiences that have profound and lasting impact on people and their careers. We inspire new ways of thinking, build critical capabilities and unleash business success. It’s strategy made personal.

The following are some of the areas where we play:

1. Strategy Execution

At our core, we are focused on helping our clients with their strategy implementation needs by harnessing the power of their people. We use business simulations and experiential learning tools to ensure that leaders and all employees have the proper alignment, mindset and capabilities needed for successful strategy execution. Learn More

2. Business Acumen

Business acumen, also commonly referred to as financial acumen, is an essential skill set that all employees need for an organization to be effective. With over 30 years of experience, we know that people learn best by doing, and business simulations are the best way to build business skills. Learn More

3. Leadership Development

Leadership development is essential to the success of any organization, yet it is a well-known fact that most corporate leadership training programs are ineffective. We have been disrupting the leadership training industry through our Define, Assess, Experience and Execute Great Approach to developing leaders. Learn More

4. Assessment Centers

We are a pioneer in the use of technology-based assessment centers for talent selection and development. Our state-of-the-art assessment centers simulate real-world challenges and job requirements in order to evaluate candidates (ranging from individual contributors to high-potential leaders), provide developmental feedback, and ensure success. Learn More

5. Sales Transformations

Our research shows that senior-level buyers are looking for consultative sales people who will help accelerate their business results. We provide buyer-centric consulting, sales transformation (planning, change management and sales training), assessment, selection and on-the-job execution tools. Learn More

6. Digital Services

We are the leader in customized cloud-based business simulations and other immersive experiences and tools that can be delivered in a classroom, virtually, or for self-paced applications. We design and implement large leadership and sales conferences using our Pulse™ technology platform, which engages people, gathers their input and ensures outcomes and application back on the job. Learn More

We know deep customization is important to getting the best results for our clients, and we have the people, process and technology to do it better and faster. Our approach is proven time and time again to have a tremendous impact and deliver meaningful results. This is evidenced by the fact that over 80% of our clients say they have referred us or a majority of the world’s largest companies have been multi-year, multi-engagement clients.

BTS CEO and founder, Henrik Ekelund, created a better way to engage organizations in strategic execution.

Vision, Purpose, Culture & Values

Our vision is to be the global leader in turning strategy into action.

We inspire and equip people to do the best work of their lives, creating better businesses and a better world.

Our culture is the key reason why world-leading companies do business with us and it is why our employees consider BTS a great place to work.

Fun & Adventure

The very nature of our work is fun. We engage in sophisticated, bottom-line oriented business simulations with some of the smartest people in the business world; our clients are managers and executives of leading companies across the globe. Leading 25 top executives through a 2-3 day simulation experience is an adventure that BTS'ers liken to being a tour guide on an "intellectual white water rafting trip."

Achievement & Excellence

We believe that if you find the right people, and give them freedom and responsibility, they will achieve great things. Our consultants work with the top talent of world-class corporations. Whether we are on stage in front of senior executive, engaged in a client development meeting with a C-level executive or creating an innovation new simulation application, we believe in delivering excellence. With very little direction or mandate, our unique culture nurtures consultants who are highly motivated to pursue high levels of achievement and excellence.

Freedom & Responsibility

BTS gives high levels of autonomy to our consultants. They have the independence to manage their own time when they are on the road, at client sites and in the office. The flip side of this freedom is an enormous amount of client-facing responsibility. Within weeks of beginning at BTS, new consultants lead managers and executives at world-class companies through BTS simulations and experiential learning solutions.

We seek to uphold six Core Values which make up our P.E.O.P.L.E. acronym. Our people live and embrace:



Positive Spirit and Fun

We believe that a "can do" attitude and humor enhance a successful business. We believe in looking at problems openly, and view them as opportunities. We strive to maintain a good spirit.


Honesty and Integrity.

We believe in being loyal to those who are not present. We believe in giving and receiving feedback constructively. We believe in treating people as equals and in respecting others' differences.


Opportunities Based on Merits

We reward and provide people with opportunities based on results and competencies. We make decisions and evaluate ideas based on their facts and merits. We achieve success through hard and effective work.


Putting the Team First

We believe that BTS's success depends on teamwork and if the team needs support we do our very best to provide it. We believe in putting the team first in individual decisions and in thinking of the individual in team decisions.


Lasting Value for Clients and People

We strive to build long-term relationships with our clients to create a legacy for the client and their organization. We focus on driving results forward - in learning, improved behavior and business performance. We encourage the learning, development and rewarding of BTS and its staff. We create our growth through our clients’ success and our active business generation.


Excellence through Professionalism

We strive to deliver top quality solutions and services, within deadlines, to exceed client expectations. We balance client and BTS competencies, best practices and methods to achieve optimal results.


The overall goal of BTS's communications is to provide shareholders, employees, and other stakeholders with an up-to-date, true and fair view of the Company and its business operations.

BTS believes that high-quality communication efforts actively help bolster confidence in the Company and management, making it easier to achieve business objectives.

Read more about BTS's leadership below.

The Story of BTS: Insights and Innovation

In the early 1980s, Henrik Ekelund and three investors from one of Scandinavia's most prominent strategic consulting firms grew frustrated developing strategies for clients only to see them struggle with execution. The team sought tools to support the strategy implementation process and found an innovative new approach: business simulations. Their first implementation employed an off-the-shelf business simulation. They found that the client had good results and an enjoyable experience. Then, one of the client's division leaders requested a customized simulation to deal with a specific challenge facing the business.

What does BTS stand for? Serious sounding English company names were all the rage in Sweden in 1986. BTS originally stood for Business Training Systems. Over the years, we’ve kept our initials but moved far beyond training.

What they discovered was . . .

The alignment and results from the customized simulation far exceeded the off-the-shelf experience.

This breakthrough led to the founding of BTS Group AB in Stockholm, Sweden in 1986.

At the time, its founders could only have imagined the reach this small firm would eventually have. Thirty years later, the firm has grown into a global organization serving 30 of the world's 100 largest companies and 60 of the Fortune 100.

Corporate Social Responsibility

Making an Impact Is Critical to All Aspects of Our Business

Corporate social responsibility has long been a fundamental part of BTS’s company culture and values. This belief has guided us since our inception, and continues to shape who we are.

We are deeply committed to being responsible corporate citizens. It guides what we do as a firm, but we do it because it’s who we are. BTS employees are eager to make a difference and prepared to take the lead

Henrik Ekelund, Founder & CEO


BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b
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