Consumer Products

Consumer Products

The consumer products industry is under tremendous pressure today, due to complex consumer and shopper behavior, unfilfilled middle-class economic recovery, emerging markets, continued consolidation, and complex supply chain challenges.

In an industry where margins are compressed and growth is challenging, companies need to find creative and innovative ways to combat these challenges, adapt their business models as necessary and guarantee speed of execution.

Over the last decade, we have partnered with 60 percent of the 15 largest global consumer products companies to help them develop the necessary alignment, capabilities and/or mindset needed for superior strategy execution.

What We Do

Partnering with clients on dozens of engagements and working with thousands of participants, BTS leverages customized business simulations and experiential learning programs that effectively engage leaders and develop the business acumen, leadership, and sales skills necessary for strategy execution. Our experience spans the globe and includes clients such as The Coca-Cola Company, Kimberly-Clark, and other key CPG players.


We are proud to serve leading organizations facing the following specific challenges:

Building End-to-End Enterprise Understanding

Develop a deep understanding of how the company system operates and what is the delicate balance that leaders need to strike between company, supplier and customer business performance.

Fostering Revenue Growth Through Innovation

Drive innovation and growth by building out an innovation pipeline for growth while prioritizing resources tied up in day-to-day operations. Participants experience the best of our Ideation, Execution and Leadership thinking and practical application tools, and link innovation with consumer insights.

Accelerating a Business Transformation

Design high-impact initiatives to engage leaders and managers in new ways of operating, drive alignment across regions, and translate a specific model into action through a series of immersive experiential exercises.

Commercial Execution

Initiatives centered on helping commercial teams manage trade spend and understand promotional ROI as well as improving POS execution to drive sales.

Profitable Revenue Growth Management

Provide an understanding of the key concepts of Profitable Revenue Management in a dynamic learning experience for different organizational levels, creating relevant RM capabilities and alignment in each level.

Portfolio Management

Enhance portfolio management skills by exploring the trade-offs between nurturing and growing strategic brands and disposing of less relevant ones so as to drive the highest possible value.

Improving Marketing Capabilities

From improving the quality of marketing plans, to increasing marketers’ financial acumen and their segmentation capabilities, BTS partners with clients around the globe to improve the performance of this strategic function.

Accelerating Consistent Talent Development

Trainees can improve their knowledge of the business and how the company operates globally, become fully engaged and culturally aware members of the productive workforce and develop the right knowledge and tools to succeed faster.

Optimizing Route-to-Market

Understand the complexity of a customers operations and the cause and effect relationship of business and leadership decisions on a customers’ financial performance.

Why BTS?

We know your industry and your customers

BTS has focused on the Consumer Product Industry for more than a decade and collaborates with 14 of the top 25 CP companies.

We partner with world-renowned brands such as Coca-Cola, Nike, Kimberly-Clark, Gap, Inc. and Macy's. We have a broad range of capabilities in the industry, building capabilities and developing leaders from the enterprise level to the more specific functions of merchandising, wholesale, supply chain and sales

Expertise in related industry topics

With deep expertise across industries from finance to manufacturing to software, we work with all clients to improve and accelerate execution in this rapidly evolving time. In collaboration with Microsoft, we have built a learning experience that focuses on the impact of digital transformation on businesses - and more specifically, on businesses in the retail and consumer products industry. This solution equips industry leaders with the capabilities and mindset needed to lead and execute on their strategy through a digital transformation - a critical make-or-break factor for companies in the 21st century.

We’re like a member of your team

We take pride in our ability to immerse ourselves within our clients' businesses and within our client teams. Many of our clients remark that it feels like we’re actually a member of their internal team.

Our vast network

Our global footprint, with 33 offices in 21 countries, allows us to scale our programs and work with you anywhere across the globe, in any of 18 different languages.

Client Results

How Coca-Cola is Driving Success with Business Simulations

Fredrik Syren, Home Market & RGM Director of Western Europe, discusses Coca-Cola’s approach to building Revenue Growth Management (RGM) capability across functions and markets through a unique business simulation solution for sustained results.

Since 2007, Mondelez Europe (formerly Kraft Foods Europe) has implemented a couple of major projects in order to fully adopt a new business model and align new sections of the organization to the model. Having an interactive, pragmatic and efficient way of facilitating understanding was critical to the model's success and employee's engagement. BTS was a knowledgeable, flexible, creative and effective partner.

- Michael Reinke, VP of Strategy, Mondelez Europe
Mondelez International Logo

The BTS simulation created an exciting communication platform that allowed me to quickly align Kimberly-Clark’s senior team around enterprise value creation.

- Thomas J. Falk, CEO, Kimberly-Clark
Business Simulation at Kimberly-Clar Logo

BTS Team, Congratulations on a wonderful year in which you have truly been our partners in driving the revenue growth management capability across the system to all key markets. The impact that the simulation created is changing the way we work.

- Kandy Anand, Vice President, Global Revenue Growth Management and Commercial Leadership, The Coca-Cola Company
Coca Cola Logo

Case Studies

Executing Coca-Cola’s Roadmap for Growth

Coca-Cola is transforming its management model to fit evolving markets and new competition, without compromising one of the strongest product identities on earth.

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Executive Alignment Initiative Accelerates Strategy Execution at Kimberly-Clark

Kimberly-Clark approached BTS to develop a business simulation for their annual off-site, which is attended by the top 100 leaders.

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Accelerating Mondelez's Global Business Transformation

To strengthen its position at the top, Mondelēz implemented a new operating model and engaged over 5,000 leaders and managers across the globe to accelerate execution.

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Practice Leads to High Performance as Nike Executes Global Strategy

To strengthen their retail presence, Nike was challenged to improve conversion and empower the sales force by focusing on the customer experience at the store level. 750 store and district managers participated in the program simulating a retail store.

Read more »

Consumer Goods Business Simulation

Through the high-impact, customization program, participating employees develop industry understanding, experience the key business drivers and challenges of the consumer goods business, and develop the capabilities necessary for success.


Contact Us to Learn More


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